How Important Is Link Velocity For Your SEO Efforts?

SEO Experts Advice: One of the most important things that search engines consider for website rankings is inbound links leading to the website. Link velocity refers to rate in which the website is gaining or losing links. If the link velocity is too fast then the search engine’s algorithms may miss the filter which would then possibly isolate the keyword. The rate of link velocity which is ideally steady over a period of time will get you the best results.

The link velocity is often used to identify the popularity of the website from the peer point of view. You should aim for getting links to your website but they should not be too fast. There are some types of links that help for producing off page ranking factor. These links are normally editorial or contextual links.

Regardless of the type of link building strategy such as article resource box, RSS feeds, article directory or blog, the velocity of the number of links that your website attracts should be in line with the traffic volume that follows a natural course. For example, it does not appear natural for a website to be stagnant for a few months and suddenly getting thousands of visitors per day.

There are a lot of ways to increase rankings through link velocity. One method is to increase post frequency for content. You can even try to attract multiple links from multiple IP addresses with varying degrees. Link building helps the search engines take notice of the efforts you have made in making your website popular by streamlining in the content.

The relevance of the website can be built across various metrics such as back links, RSS feeds, internal links, descriptions and tags. This effort will make each web page buoyant and hence pass the ranking from one page to another. With link velocity you can build a sense of trust and authority which in turn allows the website owner to leverage the ranking factor. You can even escalate specific pages of your website to achieve the highest degree of conversion for your niche market.

You should also create a hierarchy of the landing pages. This could be a good investment for time and effort where each webpage has a primary keyword having a unique tipping point for your website. Some pages, links and keywords rise to the top of the search engines only after they reach the threshold. The relevancy is then sustained over a period of time. The results could take anywhere between 6 months to a year.

The search engine algorithms are also on a lookout for changes in the link profile. In case the link is there for a month then it may receive 15% of the total link volume. In case the link remains there for about 30 days then it will receive extra link weight age about 30%. The links that remain for nine months or more pass the test. They then have their full capacity of link flow.

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