One of the most important aspects of developing an SEO rich website is the inclusion of keywords at right places. However you should not go overboard with keywords. They should be used in the right quantity and with right relevance. You can use SEO keywords in content of your website, as well as meta tags, picture properties and the title of the webpage.
What are SEO keywords and why are they so important?
Keywords refers to a set of words that people normally enter in a search engines to find information about a product or service. In case your website is optimized and it contains keywords related to the query entered by the user in the search engines then the chances of your website featuring on the first few pages of your search engines increase. You can even make use of keyword tools to find out the popularity of particular keywords. You can use these keywords in your website in order to increase your SEO rankings.
You should design your website content centering around the keywords. However excess keywords can get your website blacklisted in search engines and the visitors may also get irritated to see excessive keywords. They may simply close the browser window and your goal of getting more web traffic could suffer.
Search engines like Google also have program where you can add your links to Google. You only pay Google when the user clicks on the links containing important keywords. Even the links that you provide in your website or the articles you write should be centered around the SEO keywords.
Using the right SEO keywords comes from experience as well as your creativity. Sometimes you have to think like a customer and imagine what you will type in the search engines when you are looking for something particular. You can jot down these keywords and related words and then use them in your website content. When you use the keywords wisely the search engines will find that your website is naturally related to particular keyword terms. Remember that the closer you get in the search engine top pages the more are the chances of your website getting more traffic.
You can also identify the SEO keywords that are related to the products and services of the company. You can even take part in a paid advertising campaign that can get your good results with less investment. However in this case there is a lot of competition between companies for the most common keywords and hence you must not pay too much for them. You might end up paying more than the sales figures that you wish to achieve. Hence it becomes very important for you to carry on a planned approach for use of keywords. Try to do as much keyword research as you can and then use the keywords wisely in your website to increase web traffic.
Hence we see how important keywords are from the SEO point of view. They can increase web traffic within a short period of time. However keyword research is a continuous process and you should add new content or update your website regularly, keeping keywords in mind.